Community-First Company Building with Cuy Sheffield & Micah Johnson
The NFX Podcast
We believe creating something of true significance starts with seeing things others do not. NFX is a venture firm exclusively focused on pre-seed & seed stage startups.
James CurrierPete FlintOmri Amirav-DroryMorgan BellerGigi Levy-Weiss
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Community-First Company Building with Cuy Sheffield & Micah Johnson

E138 • Oct 21, 2021 • 47 mins

In today's episode, NFX Partner Morgan Beller talks with Cuy Sheffield (head of crypto at Visa) and Micah Johnson (Bored Apes, CryptoPunks, and Aku and former professional baseball player) as they explore tactics for building community, no matter what industry you’re in. Listen to their conversation as they uncover why Founders can’t skip the community-building part anymore, as it’s essential to company building in today's ecosystem.

Key Points

  • NFTs are becoming an important gateway to crypto, offering a more authentic and engaged model for community building and commerce than traditional web 2.0 methods.
  • Creators in the web 3.0 space must balance community input with their own vision, maintaining a presence while empowering the community for sustainable growth.
  • Accessibility to crypto is being improved through culture-driven onboarding, with storytelling and relatable IP serving as entry points for those new to the space.

The next evolution of companies will be created in public with early customers, partners, and supporters. They’ll be community-owned and operated, building upon the playbooks created by early NFT and play-to-earn projects. Because many of the web 3.0 advantages are hard to adopt as a large web 2.0 company, as a Founder you have to focus on the big ideas: ownership, collaboration, and community.

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