The Founders' List: Amazon's 14 Leadership Principles
The NFX Podcast
We believe creating something of true significance starts with seeing things others do not. NFX is a venture firm exclusively focused on pre-seed & seed stage startups.
James CurrierPete FlintOmri Amirav-DroryMorgan BellerGigi Levy-Weiss
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The Founders' List: Amazon's 14 Leadership Principles

E93 • Mar 25, 2021 • 5 mins

This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community.

Amazon has and operates by its own set of leadership principles--a set of principles referred to during company decision-making, problem-solving, simple brainstorming, and even hiring. Here are the 14 leadership principles Amazon workers refer to on a daily basis:

- Customer Obsession
- Ownership
- Invent and Simplify
- Are Right, A Lot
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
- Dive Deep
- Have Backbone; Disagree and Commit
- Deliver Results

Read them here - https://www.amazon.jobs/en/principles

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